“We’ve done business with Joe and Sher-Co for many years. They have a fine-tuned service that totally supports the need for professionalism in the sports industry. Manufacturers and sales reps alike can benefit greatly from their services.”
Jerry Turner, President, TurnTec/Avia® Shoes
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“Sher-Co and Joe Sheridan have recruited talented sales
agent representatives for Woolrich. The service they provide
is both genuine and well sought after. We will definitely
recruit with Joe and Sher-Co again.”
Roger Sheets, HR Director, Woolrich® Outdoor Clothing |

“Joe Sheridan’s Sher-Co Sports Sales Agent Recruiting Service is genuine and fills a desperate need. Their access to qualified sales representatives is unequalled. Getting the right reps for your product line is critical to your business, and Joe Sheridan and Sher-Co. will find them for you.”
Brian Costonas, Sales Manager, Smith Optics®
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"“I’ve worked with Joe Sheridan for many years. His training, experience and knowledge of this industry is unmatched. We still continue to benefit from what we’ve learned. If you need great sales reps, Joe Sheridan and Sher-Co is definitely the place to find exactly what you need.”
John Romaine, VP Sales- Golf Division, Maui Jim® |

“No one I know has the communications skills and
networking capability like Joe Sheridan. In all aspects of
sports apparel and footwear, if you are looking for
well-trained sales reps, no one is more efficient than Joe Sheridan and his associates.”
Mark Alberts, VP-Sales, Renfro® Hosiery Corportation
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"“Joe Sheridan recruited several of our our sales representatives. We fully support his concept, his efficiency and his professionalism. If you need good sales agents
or want to improve your sales force, we can highly
recommend Joe Sheridan and Sher-Co.””
Jim Lalli, Principal, VP of Sales, Power-Tek® Performance Gear |
“Joe has seen it all. He has been a rep, a sales manager, and is a respected entrepreneur. I listen closely whenever Joe calls, and admire the sales rep recruiting service he provides."
- Larry Hartford, Agency Principal, Hartford Sales, California
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“Joe's perseverance has built Joe Sheridan and Associates into one of the industry's major rep agencies. His committment, preserverance and hard work remains with us always.”
Steve Sheridan, Agency Principal, Charlotte NC
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“ I don’t know how he does it, but when Joe calls, it's always a productive conversation about the latest in the industry. He always seems to have a handle on the next big line.”
Robert "Smitty" Smith, RTS Sales Head Agent, Philadelphia PA
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“When Joe calls me regarding the latest opportunities in sports marketing, I always listen! If anyone knows how to stay informed of the latest and upcoming trends, it's Joe Sheridan!”
Kevin Pater, Pater Sales, Cincinnati OH
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