Joe Sheridan started Sher-Co and started building sales forces by recruiting the best sales reps in the sports and ath-leisure industries. For over 20 years, companies have used Joe and Sher-Co to find and hire quality sales reps
and increase their market share.

Sher-Co enjoys unmatched access to the industry's most qualified sales representatives. His networking skills and management style get reps excited about your product. These same reps will then perform at top levels.

Sports companies worldwide have accelerated their
sales and distribution efforts by delegating their
recruiting needs to Joe and Sher-Co.

Whether apparel or the latest trends in footwear, accessories and more, Sher-Co can help you grow your business faster and more accurately - and Sher-Co's services are guaranteed!